LOGO AND BRAND IDENTITY
About
Tennis Recon was founded in Raleigh, North Carolina by William O'Connell with the mission to provide affordable tennis lessons for individuals of all ages and backgrounds. These budget-friendly lessons offer an opportunity to develop fundamental skills, improve fitness, and experience the joy of the game without breaking the bank. With experienced instructors and well-structured curricula, affordability doesn't compromise the quality of instruction. Aspiring tennis enthusiasts can now enjoy the benefits of professional coaching, making it easier than ever to serve, rally, and volley their way to a stronger, more enjoyable game on the court.
Brief
The brand embodies simplicity and elegance whilst appealing to a wide demographic. It features tennis related elements such as a rackets and has a minimal colour palette that incorporates classic tennis colors. The logo is versatile - working well in both small and large formats and is easily recognisable. The brand evokes a sense of precision and sophistication while maintaining a strong connection to the sport of tennis.
Execution
The logo depicts a flying tennis ball within a hexagonal shape. This shape represents the arena in which the professional sport is played and also resembles the mold of a tennis racket handle. Other brand elements such as pattern design stem form the logos strong line work and simplicity. These elements have been coupled with clean lifestyle photography that aims to speak to the wide demographic Tennis Recon seeks.
©THE MONOCHROMATIC INSTITUTE 2023
Thank you for taking the time to view this project.
Follow the_monochromatic_institute for daily inspiration.
Fancy a Chat? Drop us a message via our site.
